In the olden days, a snake oil salesmen would stand on a homemade wooden platform in the town center, gather a crowd, and pitch his product. If the product worked, the townspeople would let the guy hang around. If it didn’t work, he took his platform, his product, the people’s money, and ran to the next town.
Today, writers and entrepreneurs still stand on a platform, gather a crowd and pitch their product. But, the platform isn’t made of wood, it’s built of the material of today’s universe, social media.
A Facebook Page is a good place to start to draw traffic to your website/blog and eventually to your product. But posts get lost in the algorithm of Facebook, and NO I am not paying Facebook to show my post to all the people who already LIKED me and obviously wanted to read every single word I write…..or at least every other word.
Have you ever clicked on the Boost Post button?
This is what you get. It will be great when you have something ready for market, like a published a book or a new Etsy store, but for everyday platform building, Facebook provides a free Cool Tool to draw consistent traffic to your page, the ability to schedule posts. We all know Facebook is addicting, give people consistent content worth the addiction.
My goal is to post at least twice daily on my Facebook Author Page. On days I blog, the posts usually relate to the content theme. On days I don’t blog, I provide information or encouragement for other writers.
Like all my Cool Tools, scheduling posts is free and easy to use. Yes, I know Facebook started this a year ago, but at my age, it’s hard to see the Bandwagon, let alone jump on it right away.
Once you drop your text in the box, a little clock pops up. See the bunny nose?
Yes, I used Snipping Tool, how could you tell? Oh, because you read my tutorial and now the online scissors all the time?
Working from left to right, you use the drop down boxes to set day and time, then click Schedule.
You can view your Activity Log in case you forgot what you scheduled or wanted to make sure you did it correctly.
Advantages to scheduling Facebook posts:
- Can post up to 6 months ahead of time.
- Facebook uses your current time zone, so you don’t have to remember that elementary school lesson.
- You have a consistent FB presence even if your life is inconsistent.
- Increases organization and intention in your writing/business life.
- You can sleep in instead of being on Facebook early in the morning.
Of course, keeping with the whole scheduling idea, tomorrow on my Author Page, I’m posting two great articles about Facebook by smart people.
Just don’t try to sell any of my LIKERS any snake oil, OK?